Why did Shure stop making phono cartridges?

For decades, Shure Incorporated was renowned for producing some of the most respected and beloved phono cartridges in the world. Audiophiles, music enthusiasts, and DJs alike trusted Shure cartridges for their exceptional performance and durability. However, in 2018, Shure made the surprising announcement that it would cease production of phono cartridges, marking the end of