Fender and Gibson are two of the most iconic and successful guitar brands in the world. Both brands have a long and storied history, and their guitars have been played by some of the biggest names in music.
But which brand sells more guitars?
According to a recent analysis by Guitar World, Fender sells more guitars than Gibson. Fender has a market share of 30.75%, while Gibson has a market share of 18.97%.
There are a few reasons why Fender might sell more guitars than Gibson.
- Fender offers a wider range of price points. Fender guitars can be found at a variety of price ranges, from affordable beginner models to high-end custom shop guitars. This makes Fender more accessible to a wider range of players.
- Fender has a wider distribution network. Fender guitars are sold through a wider range of retailers, both online and offline. This makes it easier for players to find and purchase Fender guitars.
- Fender has a stronger marketing presence. Fender is more active in marketing its guitars than Gibson. This helps to keep the Fender brand top-of-mind for potential buyers.
Of course, there are also some reasons why Gibson might sell fewer guitars than Fender.
- Gibson guitars are more expensive. Gibson guitars are generally more expensive than Fender guitars. This can make them less accessible to some players.
- Gibson has fewer dealers. Gibson guitars are sold through a smaller number of retailers than Fender guitars. This can make it more difficult for players to find and purchase Gibson guitars.
- Gibson has had some financial difficulties in recent years. These financial difficulties have led to some production and distribution challenges. This may have had a negative impact on Gibson’s sales.
Despite these challenges, Gibson remains a popular brand among guitarists. Some of the most iconic guitars in history, such as the Les Paul and the SG, are Gibson models.
Overall, it appears that Fender sells more guitars than Gibson. This is likely due to a number of factors, including Fender’s wider range of price points, its stronger distribution network, and its more active marketing presence.
Here are some additional factors that may contribute to Fender’s sales lead:
- Fender guitars are more popular among beginners. Fender guitars are often seen as being more versatile and easier to play than Gibson guitars. This makes them a good choice for beginners.
- Fender guitars are more popular in certain genres of music. Fender guitars are particularly popular in genres such as rock, pop, and country. This is likely due to their versatility and their ability to produce a wide range of tones.
- Fender guitars are more popular among certain demographics. Fender guitars are more popular among younger players and players in emerging markets. This is likely due to Fender’s marketing efforts and its focus on affordability.
It is important to note that the guitar market is constantly changing. It is possible that Gibson could eventually overtake Fender in terms of sales. However, for now, Fender remains the clear leader in the guitar market.